Cory Doctorow calls it Enshittification: the systematic demolition of platforms that exploit users and the businesses depending on them, until nobody is happy. Now the same corporations are training AI on our data and selling the results back to us. We should stop playing along. This talk is about taking back control: of our data, the protocols and the infrastructure we depend on. We'll go from the theory to concrete steps you can take: owning your data, choosing open protocols, self-hosting and building software that benefits society instead of shareholders.